Strategy & approach
Cricket Australia created the MyCricket app to help grassroots cricketers across Australia to track live scores, results, ladders, stats and players, but there were opportunities to improve the performance & reliability of the app, and there was also a need to align the iOS experience with the recently upgraded Android app.
Bilue was engaged to uplift the iOS app in order to achieve Cricket Australia’s vision of “...making the administration of grassroots cricket easier” while also taking the opportunity to make significant structural and quality changes along the way. After initial research into the state of the current experience as well as looking into what the experience of similar apps was like, a baseline of expectations for the new app was established and key focus areas for improvement to the experience were clearly defined.