Work | Experience Design & Mobile

Creating meaningful moments with nib

nib Health Insurance

Your health cover at your fingertips

UX & UI Design
Mobile App Development

White label
Digital wallet

A memorable experience

nib is one of Australia's fastest growing health insurers providing health and medical insurance to over one million Australian and New Zealand residents. We are a trusted partner in helping our members and travellers make more informed healthcare decisions, transact with healthcare systems and generally live healthier lives.

nib engaged Bilue to take their already successful app to the next level of customer experience, ensuring that it aligned with their goal of empowering members to make better decisions about their health.

Bilue and nib partnered to deliver a simplified and trusted health & wellness experience.

Strategy & approach

Following their previous engagement of developing a white-label platform solution for their mobile apps, nib thought it was only sensible to engage Bilue to help redesign their mobile experience with nib’s beautiful, new brand assets.

Bilue collaborated closely with nib to redesign the user experience to help members discover and interact with nib's growing range of 'healthy living' services, whilst still providing intuitive access to the health insurance tools.

With nib’s vision of delivering a top-tier mobile experience that sets them apart from the rest, Bilue’s design team worked closely with nib’s design team to help develop a new design system and mobile component library based on nib’s fresh new look.

Premium Simplicity

As part of the redesign,finding the ‘sweet spot’ and presenting just enough information at the right time to nudge users into making more positive health decisions was essential.

A confluence of visual design, content design and interaction design were the three guiding principles of the project, with the goal of better guiding customers through the complex healthcare system to help create an empowering and relevant user experience.

With 4.8 stars from over 12k App Store reviews, the nib app goes from strength to strength.

The reviews are in. It’s a winner.

As more Australians turn to mobile apps to help manage their lives, nib's goal was to provide a simplified and trusted health and wellness experience.

Powered by best-practice user interactions, Bilue built a new nib mobile experience in conjunction with nib that can better anticipate nib customer's needs.

Enjoying a very healthy rating on the Apple App Store, the all-new nib mobile experience goes from strength to strength.

Empowering customers into the future

We can’t predict the future, but we can help you take control of yours.

Bilue has successfully translated this key pillar of nib’s updated brand into the all-new mobile experience through carefully considered, human-centred design. It acts as a solid foundation for nib’s goal of empowering its members to live a happier, healthier life.

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