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Changing behaviours:

Healthy diet for a happy life

SP Health develop solutions to global brands in the weight loss, fitness and wellness space including The Biggest Loser, The Hairy Bikers Diet Club and the CSIRO Total Wellbeing Diet. As part of the VegEze project, they partnered with CSIRO to help drive their health agenda, and Hort Innovation who represent the interests of the agricultural industry.

Challenge

Less than 5% of adults eat enough vegetables to meet the recommendations of the Australian Dietary Guidelines.

Adequate consumption of vegetables reduces the risk of chronic diseases such as heart disease, diabetes and some cancers, as well as help to maintain a healthy weight. Our challenge was to build a product that could drive greater veggie consumption across Australia.

Solution

We worked closely with Apple to uncover the aspects of the iOS ecosystem that could help us meet our goals.

Leveraging Appleā€™s ResearchKit, we developed the VegEze app to measure sentiment and encourage people to eat three types of vegetables for their main meal every day, tracking their progress along the way and helping them learn more about nutrition and habit-forming behaviours.

Result

The results have been outstanding, particularly among male and / or obese participants.

SP Health is now seeking additional funding to port the solution to Android in 2019. ResearchStack will be leveraged instead of ResearchKit, opening up the platform to the other 50% of the population.

Developed platforms and technologies deployed
Platforms
Technologies
Anna Crook, Director of Product Development
"We were blown away with the speed and quality of Bilue's development on the iOS platform." Anna Crook, Director of Product Development

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