The previous product launched by Kinderling was a stream-only app which provided access to their live programs.There was no ability for users to explore and search for relevant content on demand.

Kinderling was recommended to Bilue due to our experience with various large media companies over the years, and we helped them bring a new product to market.

Leveraging strong technical expertise and product consulting to guide priorities, Bilue helped Kinderling create a subscription-based product which allows users to listen to live streams and find on-demand content through an extensive library of programs to get them through any specific time of the day or night.

Another exciting feature in the app is the ability to connect with Apple Carplay, providing a seamless screen-free experience.

The new app allowed Kinderling a lot more flexibility in terms of how they can extend the product offering and leverage audience insights. The new app enables Kinderling to reach new target audience segments and enables market expansion outside of Australia to markets such as New Zealand and US. 

The new app has been well received with extremely positive feedback from the users, with many parents saying it has helped them through their daily routine, which is exactly what Kinderling is about.